Jerusalem City Logo
During my Graphic design studies, one of the largest projects we had to design was a branding project. We had to choose a real or imaginary company and create it a new logo. It's true, not long before my studies I left Jerusalem to live in it's biggest nemesis - Tel Aviv, but I will never forget my hometown.
When I started working on this project I tried to think out of ordinary ways to describe my loved city. The main approach of describing the city was mainly by it's religions monuments, the same approach that made me move to Tel Aviv.
During one of the weekends of working on this project I came from Tel Aviv to Jerusalem to meet friends and we went to spend the weekend on the desert. The way to Jerusalem from the west going thru the green mountains,while the way east become yellow. Both full of secret amazing springs. That was, for me, more Jerusalem than any religion conflict. The amazing nature-border that is Israel for me.

